Experience / in-house designerLoblaw Digital
LD is the digital arm of the 100-year-old enterprise. They are responsible for all design, build, and operations of the digital properties of Loblaw Companies Ltd.
Brands under Loblaw Digital are President’s Choice, PC Optimum, Shoppers Drug Mart, and No Name.
Notable Projects
Test Kitchen Tuesday’s
Test Kitchen Tuesdays was a content series created for President's Choice that paired featured products with chef-led recipes and cooking demonstrations. Designed for digital and social channels, the series showcased practical, step-by-step ways customers could use PC products at home. I was responsible for filming and editing each episode, helping bring the recipes and product stories to life through engaging food-focused content.
PC Socials and Features
Social content was one of the most creatively rewarding parts of my time at Loblaw Digital. Working across seasonal campaigns and product launches, I developed concepts that balanced brand objectives with engaging, platform-native storytelling. With the freedom to explore new visual approaches, I incorporated hand-drawn elements, illustration, and custom graphic treatments to create content that felt distinct, playful, and highly shareable.
PC Children’s Charity
Working with PC Children's Charity, I developed print-ready creative for national fundraising campaigns, in-store initiatives, and special events. Leveraging existing brand systems, I adapted assets for bilingual (English and French) audiences while maintaining consistency across a broad range of materials. From campaign collateral to event signage and golf tournament materials, my focus was on delivering polished, production-ready work that supported the charity's mission and nationwide presence.
