Clearco Australia
Dear Banks
To support Clearco's launch into Australia, the campaign challenged the traditional rules of entrepreneurship and business funding. Built around the visual language of redactions and collage, the creative positioned Clearco as a disruptor in a market where founders were often forced to give up too much to access growth capital.
At the center of the campaign was a bold manifesto written from the perspective of an Australian founder, calling out the frustrations of traditional financing and introducing a new path forward. The result was a launch campaign designed to resonate with ambitious entrepreneurs while establishing Clearco's presence in a new market.
Project DETAiLSAs part of the team supporting Clearco's expansion into Australia, I contributed to the production and rollout of the launch campaign under the creative direction of Erik Vienna. My role focused on developing campaign assets, building digital advertisements, and adapting creative across a wide range of channels and formats.
Working alongside the broader marketing and creative team, I created graphics for video, paid media, print collateral, and out-of-home placements, while supporting production needs throughout the campaign. The launch marked a significant milestone in Clearco's global growth strategy, and my work helped ensure a cohesive visual experience across both digital and physical touchpoints.
ROLE: Graphic Designer
TIMELINE: 2 months
YEAR COMPLETED: 2021
COLLABORATORS
Eric Michael, Creative Director
Wai Yuan, Art Director
Saksham Sharma, Art Director
Shaun Roncken, Sr. Copy Writer
Artem Patlazhan, Motion Designer
Kristyna Gottvald, Graphic Designer
