Clearco’s Founder Series

Behind Every Brand Is a Founder Worth Hearing

The Founder Series was a branded content initiative designed to showcase the entrepreneurs behind some of Clearco's highest-performing customers. Through documentary-style interviews, the series captured the realities of building a business—from early challenges and pivotal decisions to the growth that followed.

By focusing on authentic founder stories, the series created meaningful content that strengthened Clearco's founder-first brand while inspiring the next generation of entrepreneurs.

Project details

The Founder Series is a branded content initiative showcasing Clearco’s highest-performing customers through authentic, founder-led storytelling. Built to move beyond traditional testimonials, the series highlights real entrepreneurial journeys—capturing the challenges, decisions, and growth moments behind scaling a business.

I led the series from concept to launch, producing five founder features across New York City and San Francisco. My role covered participant research and outreach, interview development, production planning, budgeting, studio and crew sourcing, on-set execution, and post-production. I also conducted each founder interview, using in-depth research to shape narratives that connected business growth with the impact of Clearco’s funding.

Working closely with marketing leadership, I presented the concept to stakeholders, secured approvals, and managed the project through end-to-end rollout. The result was a scalable storytelling platform that strengthened Clearco’s founder-first positioning and deepened relationships with key customers.

ROLE: Integrated Creative Producer

TIMELINE: Each shoot was completed in a single day, with approximately two weeks allocated for editing and post-production per episode.

YEAR COMPLETED: 2024-2025

COLLABORATORS
Samantha Lloyd, Marketing Director
Robert Deary-Andall, Videographer
Jaleen Boca, Video Editor

Larroudé

Larroudé is a contemporary footwear brand redefining accessible luxury through bold design and a more sustainable, made-to-order production model.

I spoke with co-founders Marina Larroudé and Ricardo Larroudé, capturing their husband-and-wife dynamic at the core of the business. The interview explored how Marina’s creative vision and Ricardo’s operational leadership drove rapid growth, with Clearco’s funding helping them bring production in-house and shift toward a 1:1 manufacturing model that reduces excess inventory.

  • Simple Labs

    SimpleLab is a lab services platform founded by Johnny H. Pujol, built on the belief that professional laboratory services should be accessible and affordable at any scale to advance truth, learning, and the improvement of society. What began with a focus on water testing has since expanded into a broader mission to simplify access to scientific testing and data.

    I spoke with founder Johnny H. Pujol and CFO Juan Herrick Pujol, about building the company together from both a scientific and operational perspective. Johnny shared how his fieldwork in remote areas exposed the challenges of accessing reliable lab testing, inspiring him to create a more connected and accessible system. They also spoke candidly about the realities of running a business as father and son—where the line between work and family often disappears, and even dinner conversations can turn into impromptu board meetings. The conversation also explored how Clearco’s funding supported operational growth and helped maintain financial clarity and structure as the company scaled.

    Watch Here

  • Dyper

    Dyper is a sustainable diaper brand focused on creating eco-conscious products that don’t compromise on performance or convenience for parents.

    For this feature, I interviewed CEO Giusy Buonfantino, who brings experience from Johnson & Johnson, Kimberly-Clark, and Google. The conversation centered on sustainability in modern parenting and the company’s rebrand, highlighting how Clearco’s funding supported their growth and product expansion.

    View Clips Here

  • Diggs

    Diggs is a premium pet products company founded by Zel Crampton in 2016, best known for reimagining the traditional wire dog crate through a focus on safety, modern design, and ease of use. Based in Long Island City, NY, the brand is expanding into a suite of luxury pet products designed for modern pet owners.

    I spoke with founder Zel Crampton about his engineering background and the personal motivation behind creating a safer, more thoughtfully designed crate for his own dog. The conversation explored how Clearco’s funding supported product development and helped bring his vision to market, transforming a simple need into a category-defining product.

    Watch Here

  • Thompson Ferrier

    Thompson Ferrier is a luxury fragrance and home décor brand known for its sculptural candles and bold, design-led products. Founded by Raffi Arslanian, the brand has built a strong presence in the luxury lifestyle space through craftsmanship and storytelling.

    I interviewed Raffi at his Fifth Avenue office in New York during an early Founder Series shoot. The conversation focused on building the brand from the ground up, using funding to scale inventory and marketing, and a preview of upcoming product directions.

    Watch Here

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